Nimlok Articles

Get that Tradeshow Monkey Off Your Back

You want to expand by tapping new markets, so you're considering exhibiting at a trade show abroad. But do thoughts of navigating your company through uncharted territory on foreign soil seem intimidating? How will you get around the language and cultural barriers? Can you really afford the higher costs? Continue...

Before, During and After Trade Show Marketing

For many industries, trade show marketing is a viable way to communicate with existing customers and to attract new customers. It is not enough just to attend a trade show. You have to develop a plan of attack and execute that plan. This plan should include a budget and timeline for each initiative. Continue...

Custom Modular Displays: The Answer To Cost-Effective Trade Show Exhibiting

Ten years ago, when a company wanted a superior exhibit to match its image and branding, a custom exhibit was the only option. At that time custom modular exhibits were two-dimensional and unsophisticated. Since then, their evolution makes them indistinguishable in appearance from custom displays. Continue...

Lightweight Tradeshow Materials Save Money

Shifting attitudes in the tradeshow industry have been changing the way booths are being built. The assumption that you need to make the biggest impression at a tradeshow despite the cost is being supplanted with a thrifty, targeted marketing. Continue...

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Nimlok Articles

Get that Tradeshow Monkey Off Your Back

Before, During and After Trade Show Marketing

Custom Modular Displays: The Answer To Cost-Effective Trade Show Exhibiting

Lightweight Tradeshow Materials Save Money

International Exhibiting Made Easy

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