Case Study: Adams Respiratory

Project Description: 20' x 20' Custom Modular Pharmaceutical Exhibit

client's comments

"Nimlok has provided us with everything necessary to successfully market our products and organization at all of our tradeshows. They developed an excellent design that increased exhibit traffic and accessibility which has given us the exposure that we have been looking for. They continue to meet our budget while working under very limited time constraints. Nimlok's attention to detail and complete show services allows us to focus on spending time with our existing and future customers. A true pleasure to work with an organization like them!"— Sal Buscema, Field Sales Director, Adams Respiratory Therapeutics 

design challenge

Adams Respiratory needed a custom trade show exhibit that would highlight their biggest selling product, Mucinex. They wanted the display to create a brand identity that reflected the products place in the market. The Mucinex logo needed to be visible from all areas of the exhibit hall while the exhibit portrayed the modern and contemporary look of the company. The custom trade show exhibit needed to be within budget and completed in a short time frame.

design solution

From the client feedback Nimlok was able to create a design that was both dynamic and functional. The custom trade show exhibit was developed to be reconfigured as a 20x20, 20x10 or 10x10. Large 8x8 graphics were produced to emphasize the Mucinex brand name. These were able to be seen from all sides of the exhibit. Most of the graphics were placed higher on the display to ensure visibility. The brand recognition and fresh new look of the booth brought Adams the traffic in their booth they desired.