Case Study: L. L. Bean

Project Description:  10' x 20' Portable Apparel Exhibit

client's comments

"We chose a Nimlok custom modular booth from Nimlok Maine because we wanted a quality display that reflects our brand image but substantially reduces our shipping and setup expenses. We are very happy - the booth looks great, our shipping costs are down 50% and we can now do our own I&D. The best part is the service - Ken and his team are responsive, thorough, and very focused on helping us achieve our goals."
— George Schmidt, Marketing Manager, L.L.Bean Corporate Sales 

design challenge

The client was interested in reducing drayage and setup costs for a display to be used in 6 - 8 shows a year. The design needed to be light, assemble without show assistance and configure into both a 10' and 10' x 20' space. Product is to be featured prominently and needs to convey the feel of the L.L.Bean store.

design solution

Portable trade show exhibit panels were used to reduce weight and assist in assembly. Painted Bead-Board was custom laminated to panels behind shelves to reflect the in-store decor. L.L.Bean built the headers to match their in-store signage and the center graphic was printed by Nimlok to match the catalog. The returns in the shelving are built at a custom 16" dimension to accept folded apparel. The center of the display is used for 10' spaces and the wings with recessed shelving and storage areas are added to accommodate 10' x 20' spaces.