Case Study: OptiLED

Project Description:  20' x 20' Custom Modular Lighting Exhibit

design challenge

High-tech start-up with limited budget and short lead time wants to make a big splash at a major trade show to introduce brand new light bulb technology. Company attends 8 shows annually - needs custom trade show exhibit that reconfigures for different uses with easy-to-change graphics. Booth needs to showcase light bulbs in a variety of ways.

design solution

Use 4" extrusion with graphic infills of frosted Plexiglas and satin stainless vinyl to build a wall diagonally across the center of thecustom trade show exhibit. Connect a smaller curved wall with aluminum truss to create a semi-private conference area. Two showcase towers on the opposite side of the wall allow visitors to view the extensive range of light bulbs up close. Colored light bulbs displayed on the truss, booth walls and showcase towers play off the walls and white carpeting to create a stunning overall kaleidoscope effect throughout the entire booth. Company enjoys "playing" with the booth. From show to show OptiLED reconfigures dimensions of booth including switching design from diagonal to square positioning. They change graphics and lighting daily to keep booth fresh.