Nimlok Tradepoints - People Skills

Rant #1 — Presence

The benefits of portable and small booths at tradeshows make this type of booth ideal for those quick getaways at the end of a show. Unfortunately, many booth staffers take advantage of this and do a great disservice to their organization by taking the booth down early and leaving. How can you prevent this? Continue...

Nonverbal Behavior Tells All

Watch your staffers. Do they engage in any of the following nonverbal behaviors? Continue...

Find the Right People to Staff Your Booth

Finding the right people to staff your booth can be difficult. In your selection process, beware of four types that can bring your team DOWN. Continue...

Don't Waste Time

Time is our most precious resource. There's no way to manufacture any more minutes in an hour or hours in a day. Yet believe it or not, there are some folks who think that the tradeshow floor is an ideal... Continue...

Six Tips to Close the Global Communication Gap

One of your planning strategies might involve going global. This creates many exciting opportunities, but it also comes with some challenges. Clear communication is the key to tradeshow success. Here are six tips to help close the communication gap. Slow... Continue...

Thirteen Essential Questions to Avoid Booth Staff Duds

How many people are needed to staff the booth? Who are the best people to represent the organization? Has staff training been organized? Has a pre-show meeting been scheduled? Is the booth team familiar with the products or services... Continue...

Beware of Four Types That Can Bring Your Team DOWN

Booth staff selection is the single most important factor in your exhibiting success. In your selection process, beware of four types that can bring your team DOWN. D: Drinks Too Much: Heavy-duty "partiers" think no one notices their red eyes,... Continue...

Rut Busters: 3 Tips to Make a Change

Have someone who is in no way related to the trade show industry or your company look at your exhibit. What do they notice first? Continue...

Avoid the Chameleon Syndrome

Chameleons were blessed with the ability to mirror its surroundings in an attempt to blend in. It?s their great survival mechanism. Do you have a chameleon among your booth staff? Then you have a problem. People like to do business... Continue...

Guidelines for Engaging Prospects

On the show floor it’s very easy for booth staff to spend excessive time chatting with friendly and engaging visitors about all sorts of irrelevant nonsense – but minutes on the show floor are precious. Continue...

Guidelines for Hiring Professional Presenters

If you're not minding the details, your presenters will fall flat on their faces. They need certain equipment to do their jobs - and it's your job to be sure they have it! Continue...

Guidelines of Exhibiting Etiquette

Do's... Prepare for a successful show. Dress according to the company's dress code - uniform or other requirements. Wear your name tag on upper right side (avoid wearing a lanyard). Wear comfortable (broken-in) shoes. Consider having a second pair to... Continue...

Checklist for Establishing Goals & Objectives

Realize that the key to successful exhibiting is knowing what it is you want to achieve from your show participation. Continue...

Guidelines for Avoiding Exhibiting Taboos

Don't...Let the booth get untidy...Ask, "Can I help you?"...Close off conversation by crossing your arms. Continue...

Guidelines for Working as a Team - Part 2

Continuing from last month - it's critical that your staff representatives, be they product managers, sales representatives or marketing personnel, work as a team. Continue...

Guidelines for Working as a Team - Part 1

On the tradeshow floor it's critical that your staff representatives, whether they are product managers, sales representatives or marketing personnel, work as a team. Continue...

Inspire Loyal Workers

Employees are the backbone of your company. Without them, your company cannot stay afloat. The relationship between employees and employers has to be a partnership; if they feel their needs are being ignored, they will leave you. Continue...

Give More Than Expected

Since the future of all companies lies in keeping customers happy, think of ways to elevate yourself above the competition. Consider the following... Continue...

Using Your Staff for Hospitality Suites - Part 2

Plan that employees mingle with as many visitors as possible, spending no more than 8-10 minutes with a visitor or group. Alternatively arrange for employees to host certain groups of visitors... Continue...

Using Your Staff for Hospitality Suites - Part 1

Hospitality suites are used as an extension of your exhibiting activity on the show floor. They provide an opportunity for your company to spend more quality time with key prospects... Continue...

Keeping Staff Motivated - Part 3

t's essential to build team spirit. Everyone in the booth should work together as a team, helping each other out whenever and wherever necessary. Continue...

Keeping Staff Motivated - Part 2

Creating a positive, fun, and reinforcing environment should be management's responsibility. Management can create such an environment by using a variety of rewards to recognize tradeshow accomplishments... Continue...

Keeping Staff Motivated - Part 1

Staffing your company's exhibit at a show is hard work. Keeping your team motivated can often be a real challenge, especially at the end of a day or during the final hours of the show when traffic is slow...Here are a few tips to energize the troops... Continue...

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