Nimlok Exec Charts New Course

Niles, IL, March 25, 2008

After settling into Nimlok, Pam Jensen, the firm's new vice president of sales and marketing, did what smart business leaders do in a new position. Jensen and her marketing team gauged sales and marketing priorities. Their goal was to identify, interact, initiate and inspire at all levels of the sales and marketing continuum.

Jensen joined Nimlok from Comcast Networks, a Fortune 100 Company, where she was vice president, sales and marketing, and was responsible for building sales through an independent distributor network. Prior to her ten-year tenure with Comcast, Jensen directed sales and marketing operations in both established businesses and start-up operations and, brought a blend of traditional and entrepreneurial approaches to Nimlok.

Jensen and her marketing team have diligently evaluated virtually all aspects of the marketing and sales process. As a result of their "I" approach, she and the marketing team have:

• Introduced a new marketing strategy that more closely reinforces the company's expertise as a leading full-service custom and custom modular solution provider.
• Improved sales programs/incentives with better integration of growth and business profitability for distributors.
• Intensified employee and distributor knowledge of the competitive environment.
• Initiated customer acquisition campaigns with focus on distinct market segments.

Evidence of the new marketing strategy is Nimlok's Exhibitor Show exhibit. The trade show exhibit promotes one of Nimlok's major capabilities: reusability of client exhibit solutions. Their 2007 exhibit has been repurposed for the 2008 show to demonstrate the ease of changing a client's exhibit solution to best reflect ever-changing trade show objectives and requirements.

In 2008, Nimlok's trade show exhibit symbolizes a tree, emblematic of its "Year of Growth" marketing strategy. Like Nimlok's adaptable and functional solutions, the large leaf canopy of the exhibit provides shelter from fluctuating market conditions. Beneath the canopy is a central informal meeting island flanked by six case study demo kiosks. These kiosks form the "tree trunk" and portray Nimlok's knowledge, experience and capability, while demonstrating that these solid principles are the foundation on which all client solutions are built.

"We're very enthusiastic about the work Pam and her team have accomplished in such a short time. Already their strategic ideas, initiative and inspiration have made a significant contribution to our management team," reports Simon Perutz, president of Nimlok. "Under Pam's leadership, our sales and marketing programs are sure to reach new levels of success."

As a leading full-service custom and custom modular trade show exhibit solution provider, Nimlok delivers award-winning and cost-effective exhibit design, production, and support services all around the world. With an international network of 200 partners in 56 countries, Nimlok not only shows you where to go and what to do, we go there with you and do it for you. We design it, build it, ship it, install it, dismantle it, and store it. Manufacturing facilities are located in Chicago, Toronto and the U.K. To learn more about Nimlok, visit www.nimlok.com.